Safir Adeni is a dynamic business leader with ~25 years of global experience turning around multi country operations (>7000 people), executing Win-Win partnerships (> $350 Million >17,000 people), exceeding client expectations (~Fortune 100), delivering phenomenal ROI to shareholders (>32X), optimizing complex supply chains (>$20 Billion), advising Fortune 500 enterprises and incubating > 12 startups.
As Managing Director and Operating Partner of Ineda group, he advises large and medium enterprises (~$2B), PE firms, Investment Banks and leads consulting engagements for business transformation & marketing strategy, M&A;, operational effectiveness, emerging technology adoption, human capital management, supply chain optimization, ITO, BPO, RPA, Healthcare RCM and SMAC (Social, Mobility, Analytics & Cloud), digitization, datacenters & services outsourcing. He also mentors/ invests in startups in Health-Tech, E-commerce, IoT, RIMS, SaaS Cloud & Automation.
Deep Diverse Background
His experience spans across Technology, Contact Center & BPO Services, E-Commerce, Healthcare and BFSI sectors where he has managed operations, supply chains or outsourcing partnerships in multiple geographies like USA, Canada, Mexico, UK, Ireland, France, Italy, Bulgaria, India, China, Philippines, Singapore, Australia, New Zealand, Japan, Thailand, Malaysia, Vietnam, Hong Kong, UAE, Costa Rica, etc.
Driving Shareholder Value thru Business Transformation
He was hired by Sitel Corporation as the CEO of their India business, a JV with the Tata Group (a $110 Billion conglomerate). After he and his team turned around this ITeS business in record time of 22 months, by achieving 300% organic revenue growth and 600% ebitda improvement, he was promoted to CEO & MD of Pan Asia leading 5 legal entities in Singapore, Hong Kong and India and managing operations in 10+ cities across 5 countries. He was the leader of the merger integration with a JV with ITC Corporation (a $50 Billion group) with additional responsibilities as CEO & MD of that new company. In 4 years, his operations had grown 8 times with ~7000 employees and ~ $100M in offshore client revenues (~ approximately $300M US revenues) and profitability had grown > 900% achieving significant ROI improvement for the shareholders while simultaneously delighting customers and employees.
360˚ Experience with Fortune 500 Companies
An acknowledged expert in global sourcing, right-shoring, supply chain management and innovation, Safir has the unique experience of designing and delivering solutions from a Client Outsourcer perspective, a third party provider as well as a Consultant. As an outsourcing provider, he and his team have delivered world class quality and best-in-class customer experience to Fortune 500 Clients such as Microsoft, Dell, HP, British Telecom, GMAC, Cisco, AOL, T-Mobile, Bell Canada, AIG, Equifax, SAP, Earthlink, Lexmark, Siemens, Travelocity, Virgin group, McDonalds, Dassault Systems as well as Asian blue-chips like ICICI, Tata, Reliance, HDFC, Aircel, Airtel, Idea, Maybank, SingTel, and L&T.; As an Outsourcer, he has partnered with providers like Convergys, IBM, Cable & Wireless, Genpact, TCS, Infosys, Wipro, EXL, Sutherland, 247Customer, ICT, Decision One, E-Telecare, Stream, ClientLogic, etc.
Leveraging Technology and Innovation
His career includes long tenures as a Director at fortune 100 companies like Dell Inc., at their HQ in Texas and York International Corp (now Johnson Controls, Inc.) at their HQ in Pennsylvania, USA. He is widely viewed as one of the pioneers in the outsourcing industry, with the distinction of starting Dell’s worldwide outsourcing strategy involving transition and management of over 17,000 technical and customer support professionals to more than 15 centers in India, Philippines and Latin America from the US & Europe and reducing $900M spend to $340M approximately. His other area of expertise is in managing global supply chains for Fortune 500 global companies; where he led initiatives to increase efficiencies through e-enablement and seamlessly integrating global supply chain networks; implemented multiple e-Procurement, CRM, SCM, PLM, ERP and MRP projects (like i2 technologies, Aspect Development, Ariba, Agile, SAP, Oracle, etc.) managing budgets >$200 million to enable Dell in efficiently designing, sourcing and procuring materials and products >$30 Billion and supply chain planning to near zero inventory.
Demonstrating Industry Leadership
As the President of the world’s 4th largest TiE Chapter (The Indus Entrepreneurs) he led many initiatives that foster innovation and entrepreneurship in areas such as Technology, Smart cities, IoT, Healthcare, Cloud, Mobility, AI, ML, Data Sciences and E-Commerce. As a board member of YPO (Young Presidents Organization), he drove initiatives that won him Regional Awards. As Chair of the ICT and SME committee of FICCI, he let initiatives to further innovation and technology adoption across multiple industry sectors. As a part of Nasscom BPO CEO forum he helped steer industry success in the early years. He is also a Mentor at T-Hub and ISB accelerator.
Academic excellence
Safir obtained his Master's degree from Southern Illinois University, USA, where he graduated Summa Cum Laude, with Honors. He graduated with a B. Tech from Jawaharlal Nehru Technological University, India in the Top 5% of his University Class and was a valedictorian in his “A” levels. He is an alumnus of the GAMP program from Kellogg School of management, Northwestern University and Indian School of Business as well as the Venture Capitalist Development Program from ISB.
Promulgating Thought Leadership
Some of his over 100+ speaking and writing engagements include CNBC, CNN, CNBC-Awaaz, TV5, Sakshi TV, Gemini TV, Doordarshan, TIE, FICCI, CII, YPO, ISB, ASHRAE, Times group, Economic Times, Hindu, Business India, Silicon India, BusinessLine and Nasscom events. He has been a Keynote Speaker at several conferences or events of leading industry, entrepreneurship, innovation and academic institutions in USA, UK, India, China, Nepal, Thailand, Singapore, Sri Lanka and Philippines. He was also co-panelist with Phil Kotler on Marketing 3.0. He has been profiled on CNBC’s “Young Turks” & on the cover of outsourcing2india magazine. He actively supports community and volunteer organizations like COVA, Right to Write, Samasource, etc.